Louer votre sac à main de grande marque
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Bag Borrow or Steal propose de louer un sac à main et des bijoux.
Le consommateur nouveau luxe ne veux pas forcement être propriétaire des objets mais il veux avoir l'expérience d'utilisation et les sentiments qui vont avec.
Puis avec des objets qui se démode assez rapide c'est pratique d'avoir la possibilité de juste louer l'objet le temps que c'est encore tendance et pouvoir changer l'objet en fonction de la mode.
Et si vous tenez à garder l'objet vous pouvez l'acheter pour un prix inférieur au prix neuf. Ce qui est aussi un aspect intéressant pour le client nouveau luxe. Car il aime bien de faire un affaire et payer moins que le prix afficher sur l'étiquette.
Labels: luxury, luxury goods, luxury lifestyle, luxury luggage, shopping
Luxury Brands Experiencing Popularity Increase Among Teens
Teens all over the world are becoming more and more aware of designer brands, causing those brands to react as any good business would. The marketing firm Fuse says many luxury brands are responding to increased teen fashionista interest in their brands by hiring young starlets like Lindsay Lohan (Dooney & Bourke) and Kiera Knightly (Chanel). The brands themselves are less concerned than they used to be, Fuse says, about making sure a store's atmosphere is to the liking of anyone who might step in it. It's all about the teens and making it the perfect experience for them.
Recognizin
g that these teens are the future market, the luxury houses such as Louis Vuitton and Prada have come out with smaller and less expensive items such as key chains and coin purses to satiate the desire to have one of their products. Some brands have started entirely new lines for their young luxury-hungry clientele. The strategy is a good one that gives these young people the feeling of status and can start what will hopefully become a case of long-term brand loyalty.
Photo 1: Andrea Bruce, Washington Post
Labels: luxury, shopping, teens
