OGN Luxury 2.0

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noreply@blogger.com (eac) — Wed, 10 Sep 2008 10:20:00 +0000

Louer votre sac à main de grande marque

noreply@blogger.com (Sonia) — Tue, 08 Apr 2008 17:22:00 +0000

Le site Bag Borrow or Steal propose de louer un sac à main et des bijoux.
Le consommateur nouveau luxe ne veux pas forcement être propriétaire des objets mais il veux avoir l'expérience d'utilisation et les sentiments qui vont avec.
Puis avec des objets qui se démode assez rapide c'est pratique d'avoir la possibilité de juste louer l'objet le temps que c'est encore tendance et pouvoir changer l'objet en fonction de la mode.
Et si vous tenez à garder l'objet vous pouvez l'acheter pour un prix inférieur au prix neuf. Ce qui est aussi un aspect intéressant pour le client nouveau luxe. Car il aime bien de faire un affaire et payer moins que le prix afficher sur l'étiquette.

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noreply@blogger.com (eac) — Fri, 04 Apr 2008 09:39:00 +0000

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Happinez: luxury inspiration from a Dutch mindstyle magazine

noreply@blogger.com (Sonia) — Thu, 21 Feb 2008 10:22:00 +0000

If you happen to be in Holland pick up an issue of this classy "mindstyle" magazine, even though you don't read Dutch. Because it will give you many insights about what's important to your luxury clients.

We know that new luxury consumers focus on the experience and the feelings rather than the possession or status.

Happinez magazine embodies this wonderfully.

Happinez: Source d'inspiration dans un magazine "Mindstyle"

noreply@blogger.com (Sonia) — Thu, 21 Feb 2008 09:51:00 +0000

Même si vous ne pouvez lire le néerlandais, ramenez un exemplaire de ce beau magazine lors votre visite aux Pays-Bas ou passage à l'aéroport Schiphol. Il servira comme source d'information sur ce qui est important pour vos clients.

Nous savons que le client nouveau-luxe trouve l'expérience et les sensations que les produits de luxe engendre plus importants que la possession ou le prestige de ceux-ci.

Happinez est un magazine qui exprime merveilleusement ces expériences et ces vécus.

Nombre de la semaine: 80

noreply@blogger.com (Sonia) — Wed, 20 Feb 2008 06:18:00 +0000

Plus que 80 pourcent de consommateurs de luxe ont fait des réservations en ligne et ont y fait des recherches sur leur destination.

Révèle un rapport de Unity Marketing de 2006.

N'est-ce pas une raison légitime de donner tout votre attention à votre présence sur internet?

Number of the week: 80

noreply@blogger.com (Sonia) — Wed, 20 Feb 2008 06:15:00 +0000

Over 80 percent of luxury consumers made online travel reservations and researched travel destinations.

That are the numbers of 2006 researched by Unity Marketing.

If that's not a reason to take your online marketing efforts to the next level, then what is?

Travel light Pre-Arrival Service from Jumeirah Hotels

noreply@blogger.com (LuxuryBlog) — Thu, 14 Feb 2008 14:53:00 +0000

Springwise, a smart entrepreneurial ideas spotting service, notes this capital idea.

The sense of luxury seems to come from luggage or better the not having to bother with dragging around bulky luggage how ever beautiful they may be.

How convenient would it be to find the things you need in your hotel room upon arrival. That must have inspired Jumeirah hotel group as they started a pre-arrival order service of personal care products, books and clothing. You order pre-arrival and your order waits for you needly wrapped in your hotel room, and the price is added to your hotel bill.

The idea is brilliant easy to adjust for your guest's needs. Maybe you want to propose a more high-end product line or some basic products that would make all the difference to your clients: like bulky packs of diapers.

Le sens de luxe peut venir des beaux articles de bagage mais mieux encore de ne pas devoir traîner des tons de bagage.

Comme ça sera bien de voyager léger et d'arriver dans sa chambre d'hôtel et de trouver ses produits favoris. Ceci a inspiré les hôtels Jumeirah car ils proposent un service de commande pre-arrivé: Vous commandez avant votre départ des produits d'hygiène et soin, des livres ou alors des vêtements. Votre commande vous attend dans votre chambre et vous payé la facture en même temps que vous payé votre séjour.

Une idée géniale qui rajoute énormément au confort de vos clients. Facile à adapter au besoins spécifique de vos clients. Peut être vous voulez proposer des produits de beauté plus exclusifs ou des produits basic qui vont faire tout la différence pour vos clients comme par exemple des grands packs couches bébé

seen at springwise

Luxury Luggage With a Purpose

noreply@blogger.com (LuxuryBlog) — Fri, 02 Nov 2007 10:48:00 +0000

Gone are the Titanic days of packing a trunk full of anything and everything one might need on a trip, especially overseas. Since September 11, when rules and travel changed dramatically, it became everything from the guidelines to strict rules that deemed the shapes and sizes of luggage rather than the designers themselves. Luxury luggage was struck with a bigger challenge than traditional luggage designers. The challenge, therefore, now lies with these créateurs to match beauty and style with functionality all while complying with these strict rules. But these are some of the world's finest designers working to develop the luggage, so the result is inevitably a success.

Forbes Traveler suggests checking out the following brands:

French 1946's Savoy Collection
Hartmann's
International Travelers
Jack Georges' Milano Collection
Sherpa
Samsonite
Tumi
Victorinox
Zero Haliburton

Russians Enjoy Luxury Fair in Moscow

noreply@blogger.com (LuxuryBlog) — Wed, 31 Oct 2007 11:18:00 +0000

All signs are pointing to the fact that Russians are becoming wealthier and wealthier and are spending to prove it. According to the Moscow Times, the Extravaganza-2007 event held in Moscow last week was a true success. The event was a chance for companies with designer, high-end, luxury, and unique goods and services to show off their products in the up and coming rich Russian marketplace.

The Russian market is a large and quickly-growing one, but some vendors have not yet figured out how to accommodate this new market, as they have focused more on the Asian market in recent years. Still the products that appeal to the overall luxury market is about the same. Product categories for the event included luxury cars, gourmet food, art, aviation, wealth management, jewelry, and more. According to a RAK Properties press release, "The exhibition is an important event for high net worth individuals and their professional advisers in Russia, seeking to invest locally and internationally." Properties all over the world were represented at the event, ranging from around $7-$15 million. While properties are available all over, Russia investors seem to have the most interest in homes on the Mediterranean and in London.

With luxury brands now catering to more than just Europeans and Americans, it will be interesting to see how they manage to provide the type of service and products each market craves.

Luxury Brands Experiencing Popularity Increase Among Teens

noreply@blogger.com (LuxuryBlog) — Mon, 29 Oct 2007 13:26:00 +0000

Teens all over the world are becoming more and more aware of designer brands, causing those brands to react as any good business would. The marketing firm Fuse says many luxury brands are responding to increased teen fashionista interest in their brands by hiring young starlets like Lindsay Lohan (Dooney & Bourke) and Kiera Knightly (Chanel). The brands themselves are less concerned than they used to be, Fuse says, about making sure a store's atmosphere is to the liking of anyone who might step in it. It's all about the teens and making it the perfect experience for them.

Recognizing that these teens are the future market, the luxury houses such as Louis Vuitton and Prada have come out with smaller and less expensive items such as key chains and coin purses to satiate the desire to have one of their products. Some brands have started entirely new lines for their young luxury-hungry clientele. The strategy is a good one that gives these young people the feeling of status and can start what will hopefully become a case of long-term brand loyalty.

Photo 1: Andrea Bruce, Washington Post

Fly in Luxury, Stay in Luxury, and Now Drive in Luxury

noreply@blogger.com (LuxuryBlog) — Wed, 24 Oct 2007 09:37:00 +0000

Customers in various destinations around the world can travel from destination to destination on holiday in real style thanks to Elite Rent-A-Car. The company, appropriately named, has become popular among wealthy travelers, especially in Europe. Customers can choose from a wide array of options including Porsche, Ferrari, Aston Martin DB9 Volante, and Rolls-Royce. Prices for these luxury vehicles are certainly higher than renting a non-luxury car, as one would expect. For example, one can rent an Aston Martin DB9 Volante for 1500€ per day or a Maserati for 950€ per day The more than 350 cars are available in 15 agencies in nine countries. What a way to travel in style on your next trip to Monaco, Prague, Paris, Rome, or Porto Cervo.

Before you can rent, however, you need to prove that you're at least 30 years of age and you must present two credit cards to pay in advance of the rental itself. Customers should beware that there is a hefty price to pay should there be damage done to the car. It's best to purchase insurance with it should the worst case scenario arise.

If you don't feel like driving yourself and taking that risk, you can always hire a chauffeur and limousine with Elite.

Vietnamese Clients Represent New Luxury Market

noreply@blogger.com (LuxuryBlog) — Mon, 22 Oct 2007 08:39:00 +0000

Major luxury brands have an unexpected new sector to focus on these days. With excessive wealth and exorbitant spending happening in some of the most surprising places, high fashion designers are now seeing a trend in heavy spending from customers in southeast Asia, specifically Vietnam. People are surprised by this new trend based on Vietnam's historical tendency toward a "less is more" attitude and its frowning upon ostentatious displays of wealth.

But people with significant wealth no longer subscribe to such a way of thinking. These shoppers are having no qualms about spending tens of thousands of dollars on everything from handbags to clothing to jewelry. Some say that this is due to free-market reforms and courting foreign investors introduced by the government some 20-plus years ago, which has had significant positive effects on individual wealth. These reforms were of course a vast change from what had been a closely micromanaged economy. Over the years, these reforms have had an impact on the way the Vietnamese view consumption and has even brought on new preferences toward western styles and attitudes.

However, the people who are not enjoying such wealth are rather bitter about the "gratuitous" spending. Dao Quang Hung, a Hanoi taxi driver, stated, "The money they spend on a Louis Vuitton bag could buy several cows for a farmer's family and lift them out of poverty." According to the AP, however, "...60 percent of Vietnamese born after 1975 are very optimistic about the future - and determined to enjoy the here and now" contrary to "the war generation that wasted nothing and always saved for the future."

For now, the debate on individualism that has the country divided will surely continue for now, as will the spending increase by those who have the means.

Companies Seeking Ways to Offset Carbon Footprints

noreply@blogger.com (LuxuryBlog) — Fri, 19 Oct 2007 08:21:00 +0000

In an industry that's largely targeted for its enormous amount of emissions, some say for a questionable end, many companies are feeling the pressure to do their part to offset their negative impact. When you think of the most emission-producing industries, the airline industry is probably one of the first that comes to mind. So what about the private jet industry? Many celebrities who have championed global warming action have been criticized for not "walking the walk" because they often travel via private jet. While it's a luxury not everyone can afford, many of those who are guilty of flying privately generate the emissions of the annual average of a medium-sized family. This of course has environmental groups outraged.

However, it should come as no surprise that many of these private jet companies are jumping on the bandwagon and making an effort to offset those carbon footprints in many ways, one of which is requiring an often minimal supplemental payment (less than 1% of the flying cost per hour to fly carbon neutral). Given the prices of the prices of the flights themselves, this would rarely deter anyone wanting to take that private flight.

One inventive way some of these jet companies have been offsetting their emissions is by having their clients purchase TerraPasses, which funds clean energy projects that reduce greenhouse gas emissions. It is an inventive way to offset each person's emissions. Companies and clients are both happy because they can now feel a little better about making that private luxury flight.

New Mothers Offered Their Own Piece of Luxury

noreply@blogger.com (LuxuryBlog) — Wed, 17 Oct 2007 06:00:00 +0000

New mother's in the Lavender Bay area of Australia have a new luxury destination made just for them. The Mother's Retreat at Lavender Bay invites new mums to come rest in a peaceful quiet place with their new babies. The creators of the concept recognized that giving birth had become too much of a drive-thru process, with an unhealthy amount of that "hurry up and get back to normal" attitude. Most mothers are simply sent home within a day to handle the new baby with no help, no guidance, and almost no rest.

At the Mother's Retreat, they are, as stated on the web site, "dedicated to supporting, educating and assisting mothers in becoming competent and confident in the care of their new babies. The combination of assistance from our highly experienced staff and some well-earned pampering in the beautiful tranquil environment of The Retreat ensure that every new mother will leave our care rested, refreshed and very confident."

The staff includes post-natal midwives, lactation consultants and mothercraft nurses advice in feeding, settling and all other aspects of the care of her precious new baby. General practitioners and pediatricians are available, should any medical assitance be needed for any Retreat guests.

With all the pampering you can imagine during your stay, a single night at the Retreat costs $1300. Partners are not included in the invitation to stay right away, though may be as time evolves.

Each of the 12 rooms have Harbour Bridge views and there is a gourmet chef to prepare the meals. There is even a beauty salon with a resident trained beautician. One beauty treatment is included in a 2-day package. New mothers will surely leave here rested as every last detail down to the linens and the toilet paper has been selected with comfort for new mothers in mind.

Hotel Particulier in Paris: Something to Experience

noreply@blogger.com (LuxuryBlog) — Mon, 15 Oct 2007 09:02:00 +0000

Travellers to the City of Light may recently have noticed a new choice in lodging in the category of luxury or boutique hotels. Hotel Particulier in Montmartre has many recent travellers to Paris completely smitten with its charm and seclusion from the Paris bustle, all while being well-placed in the artsy Montmartre area.

The hotel invites you to stay in one of its five uniquely decorated suites, all with different themes, and all decorated by artists, designers, sculptors and architects commissioned by concept-artists Morgane Rousseau and Frédéric Comtet. The five unique rooms are now known as : Curtain of hair, Window, Poems and hats, Vegetable Room, and Tree with ears.

The former mansion is surrounded by lush gardens that can be viewed from every window in the hotel. The public rooms are just as charming as the suites and just as interestingly decorated. You will find two sitting rooms, a reading room with an extensive collection, especially on subjects such as design, photography, architecture, etc. According to the hotel's site, the hotel dining room, which is available for private dinners, is a charming place where "guests can [host] their friends with an especially elaborated menu by a renowned chef. Authentic furniture, works of Baroque Art, antiquities and contemporary pieces have been gathered by the owners. They contribute to give this space a memorable atmosphere. The dining room opens up to a green terrace decorated by a water fountain which rustles poetically."

This hotel, only open since Summer 2007, is getting many wonderful write-ups and reviews, and travellers would be wise to plan in advance to ensure getting a piece of this wonderful experience.

Champagne Supply May Not Always Meet Demand

noreply@blogger.com (LuxuryBlog) — Fri, 12 Oct 2007 08:24:00 +0000

We all know that Champagne can only be called Champagne because it was made in Champagne, France... correct? Well, recent word from that region indicates that we may not always have the luxury of splurging for that fine bottle of sparkling wonder since demand has been hitting all-time highs. The irony of it? French law mandates that one cannot call any sparkling wine Champagne unless it was actually made in the Champagne region. Those lawmakers didn't seem to think demand would ever reach such heights that they would consider calling other sparkling French wine by the name we've come to equate with luxury and celebration.

If we consider the rapid economic growth taking place in countries like China and Russia, it's not hard to see where the shortage is stemming from. According to South African web site Serious About Wine, China has seen an annual sale increase of 30 times the norm. In addition, the people who are enjoying the financial benefits of this economic upswing are becoming more and more comfortable with their new means, and spending to prove it.

This increase in demand of course could turn disastrous should a bad harvest year occur. And with all the unpredictability of weather due to global warming, who knows when and to what degree that might strike one day. And what might happen if people are discouraged by higher prices due to limited supply? Will they find another sparkling wine from elsewhere in the world to enjoy and ultimately choose instead? Unlikely, says Serious About Wine. Champagne's marketers have done a superb job at keeping the name associated with "the good life" and exclusivity. For now, Champagne lovers may want to keep their own small stock aside just as the distributors are doing in order to ensure at least some future availability.

England's Wealth Boom is Opportunity for Luxury Goods Companies

noreply@blogger.com (LuxuryBlog) — Wed, 10 Oct 2007 07:49:00 +0000

According to London's The Business magazine, there is a key demographic that luxury goods sellers should be following closely. There has recently been a big boom in wealth in England, and the spending habits are showing it... £1.5 billion on designer items in one year. It seems the number of people in England earning more than £100,000 per year is growing at an average of 10% per year. The article states that Ledbury Research, a consultancy group, "estimates that the growth of this high-earning elite accelerated further to 11% last year, taking its numbers to around 500,000 in 2006."

Most of these people are showing their wealth by spending on fine things from cars to jewelry to vacations. While good taste does not come with those larger pay checks, many are said to be making a stronger effort to impress and stand out. But what is to explain this continuous growth in the wealthy British population? The Business claims that there has not only been a jump in enterpreneurs in London, but also the so-called "boom" in London, and "also by top lawyers, accountants, GPs and even teachers."

Shoppers will continue to seek high-end goods as long as this boom lasts, and designers would be wise to keep a close eye on this successful group.

Trips for a Cause

noreply@blogger.com (LuxuryBlog) — Mon, 08 Oct 2007 07:59:00 +0000

In honor of October being Breast Cancer Awareness month, Elite Travel International has come up with a unique way to let you have your cake and let others eat it with you. The travel group is offering some of its luxury vacations under the program Trips for Pink. So what does this have to do with Breast Cancer Awareness month? When you book one of these luxury vacations, The Breast Cancer Research Foundation will receive a $200 donation from Elite Travel International.

Unlike many philanthropic 'we'll donate money to a cause if you buy one of our products' partners that often have limited options, Elite Travel offers vacations to beautiful South Africa, New Zealand, Thailand and more... Prefer to move around a bit? Book one of their cruises in the South Pacific, Greece, or even Central America.

Does it really make a difference, you wonder? Absolutely. The 2007 Trips for Pink campaign, has raised $90,000 for the Breast Cancer Research Foundation!

Environmentally Friendly Luxury Cars

noreply@blogger.com (LuxuryBlog) — Fri, 05 Oct 2007 12:48:00 +0000

After noticing a lack of choices within the luxury market of eco-friendly cars, several car companies have seized the opportunity and created stylish, luxurious, and more eco-friendly cars to seduce buyers.

The ever-growing market for "green" goods and for buying from companies who care brought about the increase in interest from car makers. Most of the cars fall into the hybrid category. A hybrid-drive system is actually more of a "dual drive," with two engines instead of one including a conventional gasoline engine along with an electric motor.

One eco-friendly choice, the Tesla Roadster, is the only car on the list that is 100% battery powered. Electric motors offer higher torque than gasoline motors and are expected to become more and more prevalent in the market in the near future.

Here's a list of the top 10 according to Forbes:
Lexus RX400h
Mini Cooper Convertible
Cadillac Escalade Hybrid (2009)
Mercedes-Benz E320 Bluetec
Tesla Roadster
Audi Q7 3.0 TDI (2009)
Lexus GS450h
Lotus Exige S
Saab BioPower 100 Concept
Volvo C30

Traditional and luxury auto makers are expected to make these environmentally-friendly vehicles more mainstream as people become more aware of their vehicles' impact on the planet.

Source: Forbes

Net worth determines luxury spending in tough times

noreply@blogger.com (LuxuryBlog) — Wed, 03 Oct 2007 11:43:00 +0000

Luxury goods manufacturers can expect to see a decline in customer spending while markets are volatile and the U.S. dollar struggles, surveys show. Those considered to be "super rich" with net worths of over $25 million are expected to spend as usual, however.

A recent survey given to people of varying income levels (the lowest being at $500K) aimed to pinpoint the spending tendencies of these demographics. The less rich (with net worths of under $10 million) of those surveyed gave indication that they were concerned about the market volatility and would even consider changing spending habits if the market didn't start to see an upturn, said JCKOnline. A full two-thirds of respondents said they would need to make “major lifestyle changes” if the market continues to deteriorate.

The online business information site also offered the following numbers on how the "super rich" are expected to spend in the next few months:
* 98.9 percent of respondents said they will spend at least $10,000 on fine jewelry before the end of the year;
* 100 percent said they will spend at least $30,000 on leisure travel;
* 100 percent said they would spend at least $10,000 on fashion and accessories;
* 43.2 percent said they would spend at least $10,000 on home electronics; and
* 38.6 percent said they would spend at least $10,000 on watches.

While those are telling figures and hefty numbers from some of the population, real strength will come from "regular rich" going back to feeling more positively about the market.

Luxury Indexes

noreply@blogger.com (LuxuryBlog) — Fri, 03 Aug 2007 09:20:00 +0000

There's a new index fund available for those interested in luxury good and lifestyle. Several companies have or are looking into creating a luxury index. There's Merrill Lynch's ML LifeStyle Index, Deutsche Boerse's World Luxury Index, and now a new index from Robb Report. One requirement is that the index be made up of major U.S. or global developed-market exchange, and equities must have a market capitalization at or above $500 million. In some people's opinion, these are not strict enough guidelines for what should make up a luxury index. In fact, the Wall Street Journal suggested that the definition of luxury is "stretched" with some funds because of equities like Gap and Fossil in the mix. The Robb Report index fund includes such brands as LVMH, Richemont and PPR, Hermes, Burberry, and Ralph Lauren, Saks, Nordstrom, Tiffany & Co. and Harry Winston. It even comprises liquor companies and financial institutions UBS, Goldman Sachs and Credit Suisse.

Seeing the Under Water World... From a Luxury Submarine

noreply@blogger.com (LuxuryBlog) — Thu, 26 Jul 2007 12:10:00 +0000

For wealthy consumers who have it all already with their vacation homes, luxury cars, and private planes all equipped with only the finest things, a new trend is beginning to feed the hunger for more luxury. Luxury submarines are now available for sale, but customers need to think ahead, construction time is approximately 24 months for many of them. The wait will likely be well worth it, as many are equipped with over 5000 sq. ft. of interior space and 30 days of oxygen capacity. U.S. Submarines is one of the leading producers of these yacht-like vehicles, theirs being made with "rich fabrics, beautiful woods and replete with the finest leathers." They also have interior designers available for customers to consult, if they like.

So who drives the submarine you ask? U.S. Submarines will provide crew training for the owner and/or his selected crew or the crew itself.

Who buys them:
According to U.S. Submarines, "The most interesting are the avid SCUBA divers and ocean aficionados who are very interested in the subsea world and view a luxury submarine as a vehicle for exploration. With 2300 megayachts operational around the world, some costing in excess of $150 million, the stakes in the game of one upmanship are rising. Some yacht owners like the idea of having a larger and more unique toy. The luxury submarine also attracts individuals who have never owned a yacht, but are fascinated with the idea of traveling beneath the surface of the world's oceans."

Spa Luxury

noreply@blogger.com (LuxuryBlog) — Wed, 25 Jul 2007 09:12:00 +0000

As spa treatments become more and more popular among travelers especially, people's willingness to pay big prices increases as well. Forbes Magazine recently featured some of the world's most expensive spa treatments.

At Spa V at Hotel Victor in South Beach, Florida, penthouse guests can sit in a bath filled with 1,000 bottles of Evian water and sprinkled with rose petals for the price of $5,000.

At New York's Mandarin Oriental, guests can enjoy a five-hour treatment including a massage with essential oils, an Awaken facial to increase circulation, and an exfoliating paraffin wax manicure and pedicure. Price: $1,034

At San Francisco's Spa Radiance, one can enjoy the Grand Luxe Facial for $750. Treatment includes Diamond Peel Microdermabrasion and Purikiss Microcurrent Disencrustation to clear out impurities. Next in the three hour experience, the skin is steamed while covered in an Italian herb healing mask, followed by a warm enzyme exfoliating hand treatment, a caviar eye treatment, hand softening protein drops and LED light therapy that promises to help heal years of sun damage and irritations from skin conditions like rosacea.

Source: Forbes

Poseidon Undersea Resort

noreply@blogger.com (LuxuryBlog) — Wed, 25 Jul 2007 07:55:00 +0000

There is a new phenomenon is the world of travel. Soon, ocean-loving travelers and those looking for a different type of travel experience will be able to enjoy an unmatched view on the sea in the world's first underwater hotel.

The Poseidon Undersea Resort will have 44 rooms, each fetching $1500 per night and accessible via an underwater tunnel. With the push of a button inside the room, guests can feed the fish. Among the amenities and services will be a 550 square feet transparent space with a view of the spectacular coral garden.

http://www.poseidonresorts.com/